Is Resveratrol the Next Big Catch-Phrase?
The term Natural is my #1 rated food marketing term of the past decade. Not only is it on almost every piece of food packaging, but it's even popular with fast food companies like Pizza Hut who just introduced, "the Natural Pizza." Kudos to them for producing a higher quality fast food product!
Is the next big marketing term going to be Polyphenols, Antioxidant, or Resveratrol? Welch's Grape juice is now touting (I believe in a good way using food genius Alton Brown) the health benefits of grape juice by using terms like polyphenols and antioxidant. It seems the next craze has begun...
I've always found a great interest in marketing trends and the techniques used by large companies, and small companies alike, to get their product into the hands of consumers. The health food market is continuing to grow as consumers are becoming better educated on what healthy foods are. Cooking with lard is no longer an option in most households. The health conscious consumer will create a frenzy among marketing companies looking to ride the next big health fad wave.
Remember when you were in high school and you had that favorite band you loved? You know, the band no one else really knew about. Then, the next thing you know they are on the radio and have gone mainstream. You felt broken hearted, betrayed, and did one of two things: claimed to everyone who started listening to the band that "you" were there first! Or you stopped listening to them because the band was no longer special to you any more.
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